Restructure and Refocus
Lovelock Mitchell Architects are a Chester based architectural practice working regionally, nationally and internationally. The practice operates in several sectors including education, social housing, industrial, large residential, commercial, defense and pharmaceutical.
Your Ideal Partner was called in to carry out a strategic business review, as the practice was struggling with a fall in sales due to the construction downturn, and was looking for ways to breakout and move towards growth.
The strategic review revealed a few issues, including senior management organisational frustrations, as well as a need for a marketing and sales growth strategy.
YIBP facilitated meetings with the directors to create an exit strategy for one director and restructured the business so it had clear leadership, marketing, sales, operations and finance functions. The original organisation structure was transformed from a single tier, shared responsibility, to a MD and two tier structure with functional responsibility.
Once the direction of the business was agreed and the organisation was restructured, a simple marketing strategy was developed using social media. This included LinkedIn, twitter and blogging to reach the target audience.
A simple sales strategy and process was developed to deliver a predictable and sustainable sales pipeline.
And finally a score card system was created to measure business performance to ensure the business achieves the strategic objectives developed in the plan.
What the Directors Said:
David Hunter “We had assumed the recession was the cause of our problems: Bob helped to clarify that, with the right tools and advice, it is possible to thrive in a recessionary period”
Marc Roberts “Many thanks again for your support and assisting in restructuring and refocusing our business over the past 7 months”
Martin Bogging “We have worked with our coach for several months and the experience has been very valuable to both the practice and me personally.
He has helped me define my role as a recently appointed director and given me goals and targets that are extremely helpful. His advice and guidance with marketing generally and social media in particular has certainly started to bear fruit for the business”
Andrew Banks “We have worked with Bob very effectively over the last six months. He has supported us to develop our marketing strategy with a great deal of enthusiasm and energy. His background and knowledge of the Construction Industry has also been very beneficial.”